Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commer (Hardcover)
€249.97
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€360.94 | 31% (€111) |
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SKU
9789067048637C
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Ships Anywhere in USA and Canada.
Ships Anywhere in USA and Canada.
Condition Notes | Light wear on side of book and dust. |
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Condition | C - Functional - Possible wear, missing pieces, or damaged box |
Discover the fascinating world of ambush marketing and the monopolistic control of mega-events with "Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commerce." This eye-opening hardcover book explores the tactics and strategies used to bypass advertising restrictions and capitalize on major sports events. Delve into the characteristics of these practices and gain a deeper understanding of the legal implications that surround them. Perfect for sports enthusiasts, marketers, and business and law professionals.